The problem
Does this sound familiar?
You're doing all the things.
You're posting. You're emailing. You're running campaigns. You're spending money on ads. You're creating content. You're tweaking the website.
And yet…
- Your brand doesn't quite feel like you anymore.
- Your team isn't always clear on what you're actually trying to say.
- Your messaging changes depending on who's creating it.
- Marketing feels reactive instead of strategic.
- Everyone is doing their part, but the parts aren't connected.
- You're spending money on marketing without being able to clearly connect it to growth.
And you're starting to wonder if you need to do more — when what you really need is to do the right things together.
You don't need another tactic.
You need someone to step back, see the whole picture, and figure out what's getting in the way.
What I do
Clarify. Connect. Grow.
That's how I approach the work.
Clarify
Make your brand impossible to misunderstand.
When your positioning is fuzzy, everything downstream gets harder. I help you clarify who you are, why you matter, who you're trying to reach, and what you need to say to make them care.
- Brand strategy
- Brand development
Connect
Turn a bunch of marketing activities into an actual strategy.
Your website, content, email, social, campaigns, advertising, and team shouldn't all be operating independently. I connect the pieces into a cohesive marketing ecosystem with a clear purpose behind every move.
- Marketing strategy
- Campaign strategy
- Digital strategy
- MarTech
- Team alignment
Grow
Turn strategy into momentum.
Once the foundation is right, we focus on what actually moves the needle. I build and optimize marketing systems designed to attract the right audience, convert them, and create measurable growth.
- Growth strategy
- Paid media
- SEO & email
- Analytics
Not sure what you need? Start here.
See the full services →
I've been doing this a while
20+ years in marketing will teach you a few things.
Like the fact that most marketing problems aren't actually marketing problems.
- Sometimes it's the brand.
- Sometimes it's the positioning.
- Sometimes it's the lack of a strategy.
- Sometimes it's five different teams pulling in five different directions.
- And sometimes you're just doing way too much of the wrong thing.
I've built brands from the ground up, repositioned brands that lost their way, led complex cross-functional teams, built digital marketing engines, managed paid campaigns, developed fundraising strategies, and implemented MarTech that people actually use.
I've been the strategist. I've been the builder. I've been the person brought in when things aren't working. That's why I know how to see the whole picture.
Meet Kara-Kae →The track record
When marketing wasn't working. Here's what happened next.
Good marketing isn't just about what you create. It's about what changes because you created it.
Who I work with
You don't need to have it all figured out before you call me.
In fact, that's usually the point.
I work best with organizations that have something worth growing — but whose marketing hasn't quite caught up.
Maybe you're
- Growing faster than your marketing infrastructure.
- Rebuilding a brand that no longer reflects who you are.
- Trying to get a team out of reactive mode.
- Launching something new and need the strategy behind it.
- Spending on marketing without a clear path to results.
- Or simply ready for someone who can finally connect all the dots.
If the marketing feels harder than it should, there's probably a reason. Let's find it.
Ready to make your marketing make sense?
You don't need more noise. You don't need another random tactic.
And you definitely don't need another marketing person telling you to “just post more.”
You need a clear strategy, a connected system, and someone who can see the whole picture.
Let's figure out what's not working and build what's next.
Let's talk →