How I Work
"I don't sell packages. I figure out what stage your marketing is actually stuck at — then bring the right level of help for that stage, not the one that's easiest to sell."
See the Four TracksWays In
Four Tracks. One Strategist.
Fractional CMO
Senior marketing leadership — GTM, team direction, board reporting — without the full-time hire.
Book a Call →Brand Strategy & Positioning
Audits and rebrands for companies whose message hasn't caught up to their mission yet.
Start with an Audit →Digital Advertising & Growth
Meta, LinkedIn, and Google campaigns built on real audience strategy — reported on cost-per-lead, not likes.
See How It Works →Book Launch Marketing
Positioning and launch campaigns for authors turning a book into a business — the playbook behind my own seven books.
Talk Launch Strategy →Bigger Lift
Need A Full Team Behind It?
Some projects need more than a strategist — they need execution too. That's Neon Spoon Creative, my agency arm, for teams who want the strategy and the build.
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